29 Strategies to Improve Organic Search Rankings on Google

For example, if your main keyword is influencer marketing, LSI keywords can be words and phrases like social media, marketing campaigns, brands, Instagram, marketers, endorsements, etc. Also, Google mainly uses the mobile version of a website for ranking and indexing. Google gives preference SEO Anomaly to websites that have HTTPS (short for hypertext transfer protocol secure).

• Google’s AI overviews now appear in up to 47% of all search queries and take up half the screen on both mobile and desktop devices.
• After configuring the tool, you’ll see content, backlinks, and technical suggestions.
• Google—and by extension, Moz—want to see relevant, consistent content that meets searchers’ needs.
• With these tools, you can see where you rank in Google and how your performance changes.
• Although you can do this for free by searching on Google, it isn’t usually reliable.

Keyword implementation

Having too many pages on your site can lower your site speed — a key ranking factor for Google. In addition, these pages could be cannibalizing rankings from more valuable pages if the subject matter overlaps. By implementing these tactics and actively tracking your position, you should see your SEO rankings improve over time. Down the page, you will see a list of the keywords you have added for tracking. If you are currently ranking for a keyword, the URL of the ranking page will be present. When you click on the SERP Competitors button for a keyword, you are taken to a list of the top 100 ranking pages for that term.

Optimize Photos and Videos for Google Maps

They’ve doubled the free trial period for Fit Small Business readers, so take advantage of the 14-day free trial to test Semrush’s SEO and content writing tools today. In addition to what you should do to rank higher on Google, there are things to avoid. These are negative SEO tactics (also called “Black Hat” tactics) that can penalize your website’s rankings or cause Google to ban your site from search results permanently. Using our dog grooming example, you can check the SERPs to see which businesses rank highest on Google Map results and which rank on the first page of Google results overall. While you can do this using Semrush, you can also do it for free by opening an incognito window in any web browser and typing in your search.

If you see a message telling you “Your search did not match any documents” then your site is not being indexed by Google. Double-check that you’ve spelled your websites domain name correctly (you can see I’ve added an extra ‘y’ in my domain name, below). A guest blog post is a free piece of content that you offer to another blog. In return, you’ll get at least a “bio” at the bottom of the guest post, where you can link to your homepage, a blog post, or (hopefully) whatever you like within reason. As mentioned, your Google E-A-T score essentially takes into account if your brand can be trusted.

On-page SEO is largely about using keywords (search terms you want to rank for) strategically. For example, Google sometimes displays an AI Overview at the top of search results. Focusing on keywords with a 0% to 29% (very easy to easy) PKD % can be an effective way to rank higher on Google Search.